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‘Superfandom’ looks at the economic power of fans

Hayley Hershman Mar 31, 2017
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"Superfandom" explores "how our obsessions are changing what we buy and who we are." W. W. Norton and Co.

‘Superfandom’ looks at the economic power of fans

Hayley Hershman Mar 31, 2017
"Superfandom" explores "how our obsessions are changing what we buy and who we are." W. W. Norton and Co.
HTML EMBED:
COPY

The new book “Superfandom,” written by Zoe Fraade-Blanar and Aaron M. Glazer, explores the powerful ways fans can influence business. Sometimes it’s in support of a business, like when a group of instant photography fans revived film after Polaroid ceased production. It can also work against businesses, like when a small group of angry fans of Maker’s Mark revolted online after the liquor company changed its recipe, causing the company to reverse its business decision. 

Host Lizzie O’Leary sat down with co-author Fraade-Blanar to discuss the new book. 

Click the player above to hear the interview.

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