❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

McDonald’s moves into mobile ordering and delivery to boost sales

Sally Herships Mar 3, 2017
HTML EMBED:
COPY

McDonald’s moves into mobile ordering and delivery to boost sales

Sally Herships Mar 3, 2017
HTML EMBED:
COPY

In an attempt to reverse a continuing slump in sales, McDonald’s is making an innovation push: letting people order and pay on their phones for curbside pickup and even delivery. Starbucks already uses an app. It’s been so successful, it’s caused congestion in stores. So will all these new strategies help or hurt McDonald’s? 

Click the audio player above to hear the full story.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.