McDonald’s moves into mobile ordering and delivery to boost sales

Sally Herships Mar 3, 2017
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McDonald’s moves into mobile ordering and delivery to boost sales

Sally Herships Mar 3, 2017
HTML EMBED:
COPY

In an attempt to reverse a continuing slump in sales, McDonald’s is making an innovation push: letting people order and pay on their phones for curbside pickup and even delivery. Starbucks already uses an app. It’s been so successful, it’s caused congestion in stores. So will all these new strategies help or hurt McDonald’s? 

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