Wendy’s to shell out $30 million for smaller, tastier chickens
Share Now on:
As Wendy’s releases its earnings, we take a look at the fast food chain’s hunt for a tastier chicken. The company is prepared to spend $30 million on smaller chickens in hopes they’ll provide more tender, less rubbery meat. Turns out, quality is an important consideration for legacy fast food companies, as they try to stay competitive with fast-casual dining chains.
Click the above audio player to hear the full story.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?