Insurance companies scramble for customers as last Obamacare sign-up period ends

Dan Gorenstein Jan 30, 2017
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Insurance companies scramble for customers as last Obamacare sign-up period ends

Dan Gorenstein Jan 30, 2017
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This year’s deadline to sign up for Obamacare is tomorrow. It may be the last time to ever sign up for this kind of coverage.

Late last week, the Trump administration decided to pull ads promoting last-minute sign-ups, although it reversed that decision shortly after. But it may hurt efforts by insurance companies to get procrastinators — usually young, healthy individuals — on board.

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