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Marketplace Morning Report

If the ad-driven model for media is broken, what will fix it?

Marielle Segarra Jan 6, 2017
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Content site Medium is laying off 50 people – a third of its workforce. Founder Evan Williams, who also co-founded Twitter, wanted Medium to be a site for great writing. But he said the ad-driven model is “broken,” emphasizing eyeballs, not quality. So he’s going to spend time and resources to find another model. What could that look like?

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