Listen To The Story

If you traveled through an airport this holiday season, you may not have seen a Cinnabon in your terminal. Seems weird, right? Cinnabon, makers of those large, gooey cinnamon rolls, once had about 160 airport locations, according to Cinnabon President Joe Guith. These days, the company only has 16 airport locations.

Cinnabon is much more focused on updating its stores to attract millennial consumers — everything from its appearance to replacing cash registers with iPads and updating its logo. Parent company Focus Brands has also announced its plans to expand Cinnabon to China.

Click the audio player above to hear the full story. 

As a nonprofit news organization, Marketplace is on a mission that drives what we do every day: to increase economic intelligence across the country. But we can’t do it alone. Become a Marketplace Investor today, in whatever amount you choose, and your donation will go twice as far, thanks to a dollar-for-dollar match from The Kendeda Fund.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Lizzie O'Leary at @lizzieohreally