Campbell’s Soup is betting on a fusion of food and technology

Dan Gorenstein Nov 22, 2016
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Campbell's has invested $32 million in the San Francisco-based Habit. Jerod Harris/Getty Images for Campbell Soup Company

Campbell’s Soup is betting on a fusion of food and technology

Dan Gorenstein Nov 22, 2016
Campbell's has invested $32 million in the San Francisco-based Habit. Jerod Harris/Getty Images for Campbell Soup Company
HTML EMBED:
COPY

Many of us will likely be taking in a lot more calories than we’d care to admit later this week.

Thanksgiving feasts aside, Campbell’s Soup is betting on a growing trend towards healthier, personalized eating habits.  The food giant has invested in a new company that promises to tailor meals based on an individual’s unique biology. 

Click the above audio player to hear the full interview. 

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