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Amazon wants to stream live sports

Sunday Night Football Commentators Mike Tirico, Cris Collinsworth and Bob Costas report prior to the NFL game between the New England Patriots and Arizona Cardinals at University of Phoenix Stadium on September 11, 2016 in Glendale, Arizona.    Norm Hall/Getty Images

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Amazon is exploring a new frontier: live sports. The tech giant is in talks with the NFL, the NBA and others for the rights to stream lives games, according to a report from the Wall Street Journal. Why is Amazon eyeing the world of live sports and what does the potential move mean for plain old broadcasting? 

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