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Opinion polls skip over Latinos

Sun Valley residents vote at the polling station located at Our Lady of The Holy Church on election day at the Sun Valley's Latino district, Los Angeles County in 2012.   JOE KLAMAR/AFP/Getty Images

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For years, Latino voters have been seen as a crucial swing bloc. It’s among the fastest growing sectors of the American electorate, and Latino votes are highly prized – especially in battleground states like Florida, Nevada and North Carolina. But if you look closely at some of the national opinion polling, you might find something missing: actual data about Latino voters. Turns out making polls accurate is not only cost-prohibitive, but also culturally difficult to get right.

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