Trump’s latest hot property: his campaign database

Nancy Marshall-Genzer Oct 27, 2016
HTML EMBED:
COPY
Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City.    Drew Angerer/Getty Images

Trump’s latest hot property: his campaign database

Nancy Marshall-Genzer Oct 27, 2016
Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City.    Drew Angerer/Getty Images
HTML EMBED:
COPY

The Trump campaign has built a huge data operation — social media, fundraising — that could be deployed in any number of ways after the election. It’s a potential gold mine.  Not a hotel, golf course or tower, but something one GOP digital ad maker says is “essentially priceless.” Even if he loses, Trump could use this database to further his political agenda, start a new media company, or he could just rent it out to other Republicans.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.