Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Trump’s latest hot property: his campaign database

Nancy Marshall-Genzer Oct 27, 2016
HTML EMBED:
COPY
Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City.    Drew Angerer/Getty Images

Trump’s latest hot property: his campaign database

Nancy Marshall-Genzer Oct 27, 2016
Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City.    Drew Angerer/Getty Images
HTML EMBED:
COPY

The Trump campaign has built a huge data operation — social media, fundraising — that could be deployed in any number of ways after the election. It’s a potential gold mine.  Not a hotel, golf course or tower, but something one GOP digital ad maker says is “essentially priceless.” Even if he loses, Trump could use this database to further his political agenda, start a new media company, or he could just rent it out to other Republicans.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.