Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City. 

 
Republican presidential candidate Donald Trump speaks before introducing his newly selected vice presidential running mate Mike Pence, governor of Indiana, during an event at the Hilton Midtown Hotel in New York City.    - 
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The Trump campaign has built a huge data operation — social media, fundraising — that could be deployed in any number of ways after the election. It’s a potential gold mine.  Not a hotel, golf course or tower, but something one GOP digital ad maker says is “essentially priceless.” Even if he loses, Trump could use this database to further his political agenda, start a new media company, or he could just rent it out to other Republicans.

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Follow Nancy Marshall-Genzer at @MarshallGenzer