Abercrombie & Fitch tries to shed "mean girl" reputation

Molly Wood and Bridget Bodnar Oct 20, 2016
HTML EMBED:
COPY
Pedestrians walk by an Abercrombie & Fitch store in San Francisco, California.  Justin Sullivan/Getty Images

Abercrombie & Fitch tries to shed "mean girl" reputation

Molly Wood and Bridget Bodnar Oct 20, 2016
Pedestrians walk by an Abercrombie & Fitch store in San Francisco, California.  Justin Sullivan/Getty Images
HTML EMBED:
COPY

For years, Abercrombie & Fitch was one of the most successful clothing retailers for teens and young adults. But then, sales started to plummet for the “mean girl at the mall,” says Elizabeth Holmes, reporter at the Wall Street Journal. She wrote about the company’s attempts to re-imagine the Abercrombie & Fitch brand to make it more inclusive so as to appeal to millennial shoppers.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.