American Airlines says it’s found the problem with modern day air travel. It’s not the delays, or the TSA lines, or the overcrowded planes and the person in front of you kneecapping you when they recline.
American’s got a big new ad campaign rolling out in the next month that asks what it means to be a “great flyer.”
On the list? Asking before you raise the window shade, bringing noise cancelling headphones so crying babies don’t bother you and always giving the armrest to the person stuck in the middle seat.
Speaking of the middle seat, this one, from a print ad, is pretty rich: “Always upbeat, great fliers make the best of their situation no matter where they’re sitting.” Hmm.
Also, great fliers “know they have a limited time on Earth — and even less above it.” Uh… thanks?
For their part, American says they’re not trying to shirk responsibility for a good flight, or tell passengers what to do.
“It’s not just like these are tips on how to be a great flier. It’s a way of thinking,” the creative head of American’s ad agency told the New York Times. “All we’re doing is identifying their behaviors … We’re not saying, ‘You should.'”
Some people on Twitter took the ad a little differently.
— Amy Schoenberger (@AmySho) August 30, 2016
Not for nothing, American’s president left the company Monday with a $13 million severance deal and immediately took a new job at rival United.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
make public service
Thank you for doing your part!