What have you always wondered about the economy? Tell Us

The frozen orange juice market is getting squeezed

Kai Ryssdal Aug 29, 2016
HTML EMBED:
COPY
Jon Sullivan/Flickr

The frozen orange juice market is getting squeezed

Kai Ryssdal Aug 29, 2016
Jon Sullivan/Flickr
HTML EMBED:
COPY

Orange juice is an American breakfast staple but in recent years the market for frozen orange juice has taken a nose dive. We talked with Julie Wernau of the Wall Street Journal about her recent article exploring the reasons behind the once thriving commodities’ decline. The commodity was so ubiquitous  at one point that it even appeared in the 1983 film “Trading Places” where Dan Aykroyd and Eddie Murphy ruined the Duke brothers by out smarting them trading frozen orange juice futures.

In real life, a change in consumer tastes, namely the rise of fresh juice that began taking hold in the 1980s, and disease in Florida’s orange groves are the major drivers of its disappearance from futures markets.

Click the audio player above to listen to the interview. 

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.