The nation has been gripped by a Pokemania not seen since the ’90s.
“Bonding moments with children these days come only when they look up from their Pokemon cards or other products,” Brian Williams reported in this incredible newscast from 1999. Now those children are grown up and just as obsessed “Pokemon Go,” and Brands are seeing an opportunity to “bond” with consumers.
As small businesses capitalized on the craze IRL, social media managers flooded the internet with “Pokemon Go” stuff. We’ve filled up our Pokedex and rounded up some of the best — or are they the worst? — with the caveat that Marketplace isn’t immune. We’ve done a few stories about the game, and Snapchatted several finds around our office.
Today on Snapchat: We know you’re playing Pokemon Go in the office. It’s cool, we are too. ?➡️ marketplaceapm pic.twitter.com/y18kP1in0N
— Marketplace (@Marketplace) July 11, 2016
“Pokemon Go” maps the classic game’s mechanics to the real world, so casual dining chains rushed to take screenshots with their food. Some even inadvertently advertised themselves as a great place to find basic, bland Pokemon.
— Olive Garden (@olivegarden) July 12, 2016
Cheesecake Factory gets points for Photoshop-ing their own version of the game, while Chili’s took things in a more Lynchian direction — confusing and creepy.
A wild cheesecake appears! pic.twitter.com/M4xlXstpmy
— Cheesecake Factory (@Cheesecake) July 12, 2016
— Chili’s Grill & Bar (@Chilis) July 12, 2016
Jimmy John’s went the extra mile with a just-tacky-enough Vine.
— Jimmy John’s (@jimmyjohns) July 13, 2016
Props to Target for waiting until it saw Machop, a less common Pokemon, before tweeting. My cubicle-mate said she can confirm there are good Pokemon at Southern California Targets.
— Target (@Target) July 12, 2016
A lot of celebrities tried the same stuff, like Mario Lopez, who would like you to know that the most useless Pokemon can be found on his person.
— Mario Lopez (@MarioLopezExtra) July 12, 2016
Meanwhile, WWE Chairman Vince McMahon blessed us with this.
— Vince McMahon (@VinceMcMahon) July 13, 2016
Politicians have mostly stayed quiet about “Pokemon Go” (what are they hiding?) but Texas Supreme Court Justice and prolific tweeter Don Willett got a good one in.
My intern caught this at the Texas Supreme Court.
— Justice Don Willett (@JusticeWillett) July 12, 2016
— Arizona Cardinals (@AZCardinals) July 12, 2016
Law enforcement and transportation agencies have been trying to get out a more complicated message than “look we’re cool too!” They’re telling people to stay safe and don’t #CatchAndDrive.
— Pima County Sheriff (@PimaSheriff) July 12, 2016
— NationalParkService (@NatlParkService) July 12, 2016
Alright, enough Horsea-ing around. Here are the absolute best and worst “Pokemon Go” brand tweets we could find. They’re both pretty lo-fi, and from food brands. Let’s take the worst first.
— SNICKERS® (@SNICKERS) July 12, 2016
What’s up with that gif? I’ve never been so unsettled by a candy bar. Weird.
On to the best, from the Totino’s branded account — “Pete Zaroll.” The pun, the weird pizza suit… it’s perfect.
— Pete Zaroll (@totinos) July 11, 2016
Brands are unstoppable, so we’re sure we missed a few posts, good and bad. Send your best finds our way!