As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.
Warner Brothers wants you to go see Tarzan and get ripped, too
Share Now on:
The box office made a “kerplunk” sound this weekend.
Steven Spielberg’s “The BFG” outright bombed and “The Legend of Tarzan” struggled along, pulling in just under $46 million. A big budget movie fizzling out isn’t unique — what’s more interesting about “Tarzan” is one of the marketing strategies behind it.
Warner Brothers has created a six-week YouTube fitness tutorial so we can all have Tarzan-style abs, or at least a-very-rough approximation of Tarzan abs. According to The Wrap, the videos were designed appeal to less-than-fit consumers. Each video is about three minutes long, which I think we can safely bet is significantly less time than the actor spent working on his six-pack.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.