Women are spending months researching their next purse

Kai Ryssdal Jun 20, 2016
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MEHDI FEDOUACH/AFP/Getty Images

Women are spending months researching their next purse

Kai Ryssdal Jun 20, 2016
MEHDI FEDOUACH/AFP/Getty Images
HTML EMBED:
COPY

Women are spending more time researching handbags before they actually make a purchase, according to a new study. Elizabeth Holmes from the Wall Street Journal wrote about the study and talked to us about the implications it has for retailers. 

Click the audio player above to hear the interview. 

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