HSN, the TV shopping network, is pushing merchandise from Disney's new movie "Alice Through the Looking Glass" this week. Nearly non-stop. Think floral sheets, White Rabbit cameos, "Curiouser and Curiouser" pillows.
The partnership marks the channel's biggest partnership yet with the movie studio, but it's far from HSN's only foray into the world of entertainment. HSN also recently negotiated on-screen mentions in "Mother's Day" and "The Boss."
For more on HSN's move into entertainment, listen above.
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