Beyonce recently added fashion line Ivy Park to her massive business empire. Along with other investments, like management company Parkwood Entertainment, Forbes puts her net worth at $250 million.
Ivy Park is her foray into the rapidly growing athleisure market. Like most things Beyonce, it’s already raking in the money, but as the Root’s Danielle Belton tells us, the fashion line doesn’t exactly have everything:
Fashion is about fantasy. They’re selling aspirational, overpriced dreams in size 4 pants. They are selling an aesthetic, a brand identity that people can buy into.
From Lululemon to Givenchy, it’s about that “it” factor, that coolness, that status. And to the fashion industry, nothing says “status” like thinness. Which means that what it’s not doing is selling to the plus-size market — one of the largest-growing markets, at $17.5 billion, and the most underserved market — because to the fashion industry, fat people are like “the dead Macy’s in the dying mall” of clientele: Nobody in the industry wants to go there because selling clothes to the average woman is not cool.
Click play above to hear more from this interview.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.
Cheers to trustworthy journalism!
Give just $7/month to get your own KaiPA glass.