German grocer Aldi expands all the way to California

Annie Baxter Mar 25, 2016
Share Now on:
HTML EMBED:
COPY

German grocer Aldi expands all the way to California

Annie Baxter Mar 25, 2016
Share Now on:
HTML EMBED:
COPY

This week the discount grocery chain Aldi started opening new stores in Southern California as part of a $3 billion expansion plan. The German company aims to have 2,000 U.S. stores operating in the next couple years, up from about 1,400 today. Aldi will face a competitive grocery market in southern California. But retail experts said they expect Aldi will succeed with its expansion. Its no-frills, low-price model is making it one of the fastest growing food retailers today.

Click the audio player above to hear more. 

 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re here for you.

As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.