The technology part of the South by Southwest is now the biggest portion of the interactive festival. It's a place where a lot of big thinkers come to think big thoughts and identify trends in interactive technology that are on the horizon. This year the buzz seems to be that virtual reality has finally arrived and big named companies like McDonald's and the PGA Golf Tour are hungry to give VR to their marketing teams.
Marketplace Tech host Ben Johnson has been in Austin this week. So we called him up to check in.
Click the player above to listen to the interview.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO