The technology part of the South by Southwest is now the biggest portion of the interactive festival. It’s a place where a lot of big thinkers come to think big thoughts and identify trends in interactive technology that are on the horizon. This year the buzz seems to be that virtual reality has finally arrived and big named companies like McDonald’s and the PGA Golf Tour are hungry to give VR to their marketing teams.
Marketplace Tech host Ben Johnson has been in Austin this week. So we called him up to check in.
Click the player above to listen to the interview.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.