As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.
SXSW 2016: virtual reality and…McDonalds?
The technology part of the South by Southwest is now the biggest portion of the interactive festival. It’s a place where a lot of big thinkers come to think big thoughts and identify trends in interactive technology that are on the horizon. This year the buzz seems to be that virtual reality has finally arrived and big named companies like McDonald’s and the PGA Golf Tour are hungry to give VR to their marketing teams.
Marketplace Tech host Ben Johnson has been in Austin this week. So we called him up to check in.
Click the player above to listen to the interview.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
What happened today?
Make today make sense with our new 10-minute daily Make Me Smart podcast.