An ode to the disappeared icons of Yosemite National Park.
At 12:01 yesterday morning, the contract for the outgoing concessionaire at Yosemite expired and with the company went the right of the government to use the names of some of the most well known features of the park.
Delaware North — the concessionaire in question — filed trademark applications for, among other things, the name Yosemite National Park itself.
Also, the Ahwahnee hotel is now officially called The Majestic Yosemite Hotel.
Curry Village is now Half Dome Village.
The list goes on.
The park service has filed an application with the Patent and Trademark office to cancel the trademarks.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
make public service
Thank you for doing your part!