
The trademark battle over Yosemite National Park
The trademark battle over Yosemite National Park

An ode to the disappeared icons of Yosemite National Park.
At 12:01 yesterday morning, the contract for the outgoing concessionaire at Yosemite expired and with the company went the right of the government to use the names of some of the most well known features of the park.
Delaware North — the concessionaire in question — filed trademark applications for, among other things, the name Yosemite National Park itself.
Also, the Ahwahnee hotel is now officially called The Majestic Yosemite Hotel.
Curry Village is now Half Dome Village.
The list goes on.
The park service has filed an application with the Patent and Trademark office to cancel the trademarks.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?