We all know pop stars can make, or lose, fortunes ... maybe even enrich a few music execs.
But if they're a really big deal, they can actually create their own tourism industry.
Take the Beatles. A new study by the Institute for Cultural Capital suggests that the Beatles are worth $115 million to the northern English city of Liverpool.
Click the above audio player to hear the full story from the BBC's Stephanie Power.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO