Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Venture capital is no longer where the green tech grows

Oct 17, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

Mars Inc. is so over artificial coloring

Andy Uhler Feb 9, 2016
Share Now on:
HTML EMBED:
COPY
Mars Inc. will soon be tasting a new rainbow after deciding to no longer use artificial coloring in their products. 
Kit Carruthers/Flickr

Mars, Inc., the candy company behind treats such as M&Ms, Skittles and Snickers, plans to phase out all of the artificial coloring in its “human food products” (the company also makes pet food). Natural coloring is something Mars already does in much of Europe, but not here in the U.S. The company’s statement said it was responding to consumer demands – people want healthier choices, even in their candy. 

For a giant candy company like Mars, which posted $33 billion in revenue last year, the color of the candy is a big deal. The company organized a nationwide vote to have blue replace tan M&Ms in the 90s and today, people even argue about their second favorite color of Starburst.

John Carrier, system dynamics senior lecturer at MIT’s Sloan School of Management, said natural coloring could be a logistical nightmare.

“It’s going to be an inconsistent product, now, because it comes from nature,” he said. “They’ve got to test it out and see, when they make these candy bars, can they actually get a consistent color. Have you ever seen a Milky Way bar? It’s the same color every time.”

Mars has more than 50 brands under its portfolio and is giving itself five years to complete the switch. 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Check Your Balance ™️
Check Your Balance ™️
Personal finance from Marketplace. Where the economy, your personal life and money meet.

Thank you to all the donors who made our fall drive a success!

It’s Investors like you that keep Marketplace going strong!