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Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
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Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
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What does it take to be more innovative and spot the next big idea? Perhaps caution, prudence, and procrastination. 

Adam Grant, professor of psychology at the University of Pennsylvania’s Wharton School of Management, speaks with Marketplace Morning Report host David Brancaccio about his new book, “Originals: How Non-Conformists Move the World.”

Think you know what it takes to be original? Test your knowledge here

Click the media player above to hear more.

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