What have you always wondered about the economy? Tell Us

Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
HTML EMBED:
COPY

Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
HTML EMBED:
COPY

What does it take to be more innovative and spot the next big idea? Perhaps caution, prudence, and procrastination. 

Adam Grant, professor of psychology at the University of Pennsylvania’s Wharton School of Management, speaks with Marketplace Morning Report host David Brancaccio about his new book, “Originals: How Non-Conformists Move the World.”

Think you know what it takes to be original? Test your knowledge here

Click the media player above to hear more.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.