Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
HTML EMBED:
COPY

Why our ideas about creativity are wrong

David Brancaccio Feb 2, 2016
HTML EMBED:
COPY

What does it take to be more innovative and spot the next big idea? Perhaps caution, prudence, and procrastination. 

Adam Grant, professor of psychology at the University of Pennsylvania’s Wharton School of Management, speaks with Marketplace Morning Report host David Brancaccio about his new book, “Originals: How Non-Conformists Move the World.”

Think you know what it takes to be original? Test your knowledge here

Click the media player above to hear more.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.