Wells Fargo puts itself in U.S. Bank’s picture
U.S. Bank owns the naming rights to the Vikings football stadium under construction in Minneapolis. But competitor bank Wells Fargo has two new buildings near the U.S. Bank stadium. And the Vikings say that the mounted, illuminated rooftop signs Wells Fargo is installing will “permanently photo bomb” the U.S. Bank Stadium’s image.
The Vikings are suing Wells Fargo. At issue is “ambush marketing,” which experts say other stadiums and arenas have also had to deal with.
Click the media player above to hear more.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
