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Marketplace

New York City’s rat problem

May 23, 2019

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Brain Drain

Why sticking to your goals is costing you

David Brancaccio Nov 24, 2015
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Rational economics doesn’t always govern how we make decisions about our money in the real world. As part of our series Brain Drain with Marketplace’s Wealth and Poverty desk, we’re exploring the ways in which our minds are rigged to cost us money. 

The second topic in our series: Goal setting. 

Run three miles a day, write 10 pages a week, make $50,000 per year. Hard targets can help us stick to a plan, but are they efficient? Colin Camerer, a professor of behavioral finance and economics at the California Institute of Technology, explains how adhering too closely to an objective can cost us.

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How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.