Food Instagrammers turning photography into careers

Molly Wood Nov 24, 2015
Share Now on:
HTML EMBED:
COPY

Food Instagrammers turning photography into careers

Molly Wood Nov 24, 2015
Share Now on:
HTML EMBED:
COPY

For the average Instagram user, posting a picture of their latte art or of their dessert at the hippest restaurant in town means getting a few likes. But there’s a new group of Instagrammers who are getting paid for their posts. The restaurant industry has picked up on the trend and some places are reported to pay up to $350 per photo if a user has a significant following.

“It’s not so different from hiring a food photographer to come in and take pictures of your food,” said Sophia Hollander, who wrote a piece for the Wall Street Journal about food Instagrammers who are going pro. “But it gets into kind of a funky area because they’re not pitching themselves as food photographers, and they’re not pitching themselves as restaurant promoters.” 

Click the above audio player to hear Hollander’s conversation with Marketplace’s Molly Wood about the new culture of Instagram food photographers. 

 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re here for you.

As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.