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Marketplace Morning Report

A naming rice agreement

May 23, 2019

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Make Me Smart with Kai and Molly

Ever wonder why you bought that ugly sweater?

Molly Wood, Mukta Mohan, and Bridget Bodnar Nov 24, 2015
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Stores and malls make a conscious effort to create an aesthetic that draws in customers.
John Macdougall/Getty Images

Ever wonder why you bought that ugly sweater? It turns out there’s a science to making sales, and it’s called “retail atmospherics.” The scent, lighting, wall color, layout, and music of a store all have a significant influence on how customers feel and how much they spend. Some of it is even a little counterintuitive like wanting to buy more from a snooty salesperson. Eleanor Smith wrote about it for The Atlantic.  

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How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.