Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

What makes the dollar strong?

Aug 23, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Google is making a bold move in advertising deals

Kai Ryssdal and Molly Wood Oct 1, 2015
Share Now on:
HTML EMBED:
COPY

The advertising industry is in some chaos right now. Obviously, there’s a hot conversation about ad blocking, where people have completely had it and are using technology to turn off ads on web and mobile sites. There are also older concerns, like click fraud, where scripts pretend to click an ad, so the advertiser is tricked into paying for a click. This metric is called viewability, which basically accounts for who saw certain ads and what websites they ran on. 

A lack of transparency in viewability has become a big problem for advertisers. It’s such a problem that Google announced that it will only charge marketers for ads that are 100 percent viewable. Marketplace’s senior tech correspondent Molly Wood explains Google’s bold move. 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.