In New York’s upscale SoHo neighborhood, workers are banging Cadillacs into shape. The construction site — on a pair of upper floors with magnificent views of the East River on one side and north to the Midtown skyscrapers on the other — is the new world headquarters of a famous brand that has, heretofore, been associated with Detroit.
Click the above audio player to hear Marketplace Morning Report host David Brancaccio speak with Cadillac President Johan de Nysschen about the car company’s plans to revamp the brand.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.