Cadillac’s one-way drive to New York and new branding

David Brancaccio Aug 28, 2015
HTML EMBED:
COPY

Cadillac’s one-way drive to New York and new branding

David Brancaccio Aug 28, 2015
HTML EMBED:
COPY

In New York’s upscale SoHo neighborhood, workers are banging Cadillacs into shape. The construction site — on a pair of upper floors with magnificent views of the East River on one side and north to the Midtown skyscrapers on the other — is the new world headquarters of a famous brand that has, heretofore, been associated with Detroit. 

Click the above audio player to hear Marketplace Morning Report host David Brancaccio speak with Cadillac President Johan de Nysschen about the car company’s plans to revamp the brand. 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.