Behind Amazon’s newest venture: music

Jenny Ament Aug 14, 2015
HTML EMBED:
COPY

Behind Amazon’s newest venture: music

Jenny Ament Aug 14, 2015
HTML EMBED:
COPY

Last month Amazon launched a new experiment that’s part album and part playlist. It’s called Amazon Acoustics, and it’s group of songs performed by 32 different artists.

Some are covers of songs you’ve heard before, and some are original. The songs are available to stream for Amazon Prime customers along with other people who want to purchase them online. What the playlist represents though is something that companies are spending more time and money on lately: exclusive content.

Steve Boom is the vice president of digital music for Amazon and the executive behind the project. He talks to Lizzie O’Leary about Amazon’s plans in the music business.

Click the media player above to hear the interview with Boom.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.