Rory McIlroy of Northern Ireland walks across a green during a practice round prior to the 2015 PGA Championship at Whistling Straits.
Rory McIlroy of Northern Ireland walks across a green during a practice round prior to the 2015 PGA Championship at Whistling Straits. - 
Listen To The Story
Marketplace

The PGA Championship TV broadcasts start Thursday out of Whistling Straights, in Sheboygan, Wisconsin. Among the new elements on display is aerial drone footage. The PGA Championship's mobile app will also track players through beacons attached to their scoreboards.

Golf's embrace of high tech comes at a time of increased TV ratings (in 2014, the PGA Championship scored 12 million viewers, the most in five years), but decreased interest from 20 and 30-somethings. The Sports & Fitness Industry Association reports that almost twice as many people do yoga, as play golf.

"With the decline in popularity of golf both in spectatorship and participation ... [the] PGA needs to do something to spice it up," says Jason Simmons, who teaches sports marketing at the University of Cincinnati.

"Every sport sees that technology can make their product a lot better on television," adds Victor Matheson, who teaches sports economics at the College of the Holy Cross.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.