It's the LAST DAY to donate and pick up any of our thank-you gifts at a discount. 🔥 Give Now!

Betting on an indie darling doesn’t always pay off

Molly Wood and Adriene Hill Aug 7, 2015
HTML EMBED:
COPY

Betting on an indie darling doesn’t always pay off

Molly Wood and Adriene Hill Aug 7, 2015
HTML EMBED:
COPY

The independent film “The Diary of a Teenage Girl,” which opened this weekend, was one of the standouts of the Sundance Film Festival. In fact, Sony Picture Classics bought it, hoping it would be a box office smash.

But this summer has seen similar gambles flop, with several independent films making very modest sums at the box office.

Marketplace’s Adriene Hill says it’s tough for independent films in a summer when blockbuster movies also received strong reviews. But as filmmakers think about how best to distribute their content, the future of these films may not be in movie theaters.

Click the media player above to hear Marketplace’s Molly Wood in conversation with Adriene Hill.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.