Marketing shift now on American Apparel’s laundry list
Share Now on:
Marketing shift now on American Apparel’s laundry list
American Apparel plans to hang its sexually charged marketing strategy out to dry.
Removing the raciness from its ads and “streamlining its offerings” are all a part of the clothing company’s plans to revamp a brand associated with suggestive poses, sexual innuendo and a scandal-ridden founder.
Operation rebrand comes several months after a power shift. Former American Apparel CEO Dov Charney — a controversial figure with several sexual harassment lawsuits to his name — was ousted in December, with former Warnaco executive Paula Schneider taking his place in January.
The clothing company will aim to position itself in a “positive, inclusive, socially conscious light” — an ethos pretty different from the one promoted under Charney’s reign.
“Sex is inextricably linked to fashion and apparel,” Charney told Marketplace’s Kai Ryssdal in an interview last year.
Listen to Kai Ryssdal’s extended interview with Dov Charney below:
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
