Purchasing items on Pinterest is now a pin away

Molly Wood Jun 2, 2015

Say goodbye to your bank account. Pinterest just announced what it’s calling “buyable pins,” which is, basically, the option to instantly buy the pretty things you see on the app.

Ordering items on Pinterest’s new purchasing service. (Courtesy Molly Wood)

The feature will be coming to iOS (sorry, Android fans) sometime in June, according to co-founder and CEO Ben Silbermann. He said shopping on Pinterest was the No. 1 request of “pinners” who fill the app with photos of clothing, cars, curios, furniture, shoes and much, much more. 

Silbermann said Pinterest is partnering with retailers big and small, like Macy’s, Nordstrom, Cole Haan, Poler Stuff and others, and will have a catalog of 2 million items available to buy when the feature launches. Buyable pins are tailored for mobile shopping, and you’ll be able to check out with either a credit card (that will then be stored in the app for future shopping) or by using Apple Pay.

Navigating buyable pins. (Courtesy Molly Wood) 

If an item on Pinterest is available to buy, you’ll see the usual red button (Pin It) or a blue button that says “Buy It.” And you can search for buyable items by tag (like “jacket”) or by a sliding price filter.

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