All NEW Investors: Your gift matched $ for $ this week! GIVE NOW
Video

Vista Theatre is a one-screen wonder

Adriene Hill and Bridget Bodnar May 25, 2015
HTML EMBED:
COPY
The Vista Theater's one screen means picking the right movie is crucial to business. Courtesy of the Vista Theater
Video

Vista Theatre is a one-screen wonder

Adriene Hill and Bridget Bodnar May 25, 2015
The Vista Theater's one screen means picking the right movie is crucial to business. Courtesy of the Vista Theater
HTML EMBED:
COPY

There aren’t a whole lot of 92-year-old theaters left in the country. For the Vista Theatre in Hollywood, success means walking a fine line: adapt to the changing times while holding on to the motif from days gone by. With just one screen, there’s not a lot of room for error.

“You can’t make a lot of mistakes here,” owner Lance Alspaugh says. “You can’t book the wrong movie, or you’re gonna be slow for a week or two. It’s very important to always be right.“

If always picking a hit isn’t hard enough, Vista’s success is closely tied to the quality of the movies Hollywood puts out.

“[With] all of the technology, there are so many opportunities for people to not go here,” Alspaugh says. “It’s gotta be something unique that’s attractive to the audience, so they can’t wait to see it.” With its 50-foot screen and Dolby speakers, visually impressive movies tend to fare the best.

So, how’s business? Alspaugh says things could always be better, but there are frequent surprises: the theater’s recent screening of “Mad Max” was so wildly successful, they decided to keep it for an extra week, pushing back Disney’s “Tomorrowland.”


Video credits:
Produced by Preditorial  www.preditorial.tv
Director and Editor: Rick Kent
Cinematographer: Anton Seim

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.