Final Note

Tic Tac to release mint flavor geared toward millennials

Kai Ryssdal May 19, 2015
HTML EMBED:
COPY
Final Note

Tic Tac to release mint flavor geared toward millennials

Kai Ryssdal May 19, 2015
HTML EMBED:
COPY

This whole “Ooh-milliennials! Gotta-cater-to-the-millennials! thing pretty much jumps the shark. 

Bloomberg reports today that Tic Tac is coming out with a new product: varieties that change flavor as you suck on them.

The company has apparently spent 18 months studying—yes, Tic Tacs—to make sure that Tic Tacs are “appealing to those younger consumers.” 

There are, it seems, three reasons people buy Tic Tacs.

To freshen their breath. Fine.

To have a “sweet fruity moment.” Fine.

But also, the company says, for emotional rescue.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.