Tell us about your experiences with Marketplace. Enter To Win
Final Note

Tic Tac to release mint flavor geared toward millennials

Kai Ryssdal May 19, 2015
HTML EMBED:
COPY
Final Note

Tic Tac to release mint flavor geared toward millennials

Kai Ryssdal May 19, 2015
HTML EMBED:
COPY

This whole “Ooh-milliennials! Gotta-cater-to-the-millennials! thing pretty much jumps the shark. 

Bloomberg reports today that Tic Tac is coming out with a new product: varieties that change flavor as you suck on them.

The company has apparently spent 18 months studying—yes, Tic Tacs—to make sure that Tic Tacs are “appealing to those younger consumers.” 

There are, it seems, three reasons people buy Tic Tacs.

To freshen their breath. Fine.

To have a “sweet fruity moment.” Fine.

But also, the company says, for emotional rescue.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.