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Marketplace
Mid-day Update

PODCAST: Tell a story about your product

David Brancaccio Apr 9, 2015
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Airing on Thursday, April 9th, 2015: The people who control interest rates in America look at prices, they look at jobs. But we now know the Federal Reserve is also looking warily at the high U.S. dollar. We consult economist Diane Swonk to understand this key wrinkle in the economy here in the spring of 2015. Plus, a company called Oyster – with agreements from all five major publishers – has opened an eBook store. We look at whether it can compete with the Amazon’s standing in the industry. Finally, digital audio downloads can enlighten and entertain. They can also sell things to you. Now, there’s a growing sector of podcasting for companies. We learn more about how experts can build a podcast around a product.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.