Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

What makes the dollar strong?

Aug 23, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Female power fuels Pinterest’s value

Nova Safo Mar 17, 2015
Share Now on:
HTML EMBED:
COPY

The buying power and influence of women is fueling interest in Pinterest, the online photo-sharing site that’s something of a digital scrapbook.

The company says it has raised $367 million in its latest round of funding, valuing Pinterest at $11 billion  more than double its previous valuation less than one year ago.

“Women still are some of the biggest spenders. They control a lot of the… family budget. In categories where they are not the buyer, they are also an influencer,” says Carol Phillips, president of the marketing consultancy Brand Amplitude and professor of marketing at the University of Notre Dame.

Pinterest has some important user stats. Women make up about 70 percent of its users. And, one-third of its users are in $100,000+ households, which is also important, says Don Stanley, who teaches digital marketing at the University of Wisconsin and is founder of 3Rhino Media.

“Pinterest is a mature network,” Stanley says, “It has the deepest penetration in demographics that tend to have the higher socioeconomic statuses.”

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.