Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Why you might want to wait for Apple Watch 2

Ben Johnson and Aparna Alluri Mar 10, 2015
HTML EMBED:
COPY

Why you might want to wait for Apple Watch 2

Ben Johnson and Aparna Alluri Mar 10, 2015
HTML EMBED:
COPY

We finally know more about Apple Watch than we did in September, when Apple first unveiled its line of smartwatches. But details are still somewhat scarce.

As Lindsey Turrentine, Editor-in-Chief at CNET.com, points out, the event hosted by Apple Inc. on Monday revealed, “Maybe a little more detail about how it works over wifi but not a lot more about what this watch can do that your phone cannot.” 

The watches will range from $350 to $17, 000, depending on whether you want aluminum and glass, stainless steel or rose gold.

Apple can get away without giving additional details on features, Turrentine says, because this is still a first generation product.

“Apple is really good at making second generation products,” she says. “And the first generation products are all about convincing you that it’s cool.”

The real goal, she adds, is to “test the waters.” That is, to get it out to people and see how each feature fares. Sell it to “the influencers,” as Turrentine calls them, who will make it seem cool.

“And when they come around with the second generation that does a lot more, people will be in a position to know what it is, and feel like maybe they are ready to fork out some money,” says Turrentine. At least, that’s her theory.

But she is confident that people will buy it.

“People will buy it because they are curious and that’s a totally legitimate reason to buy something,” she says

 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.