Mid-day Update

PODCAST: The placebo (and price) effect

David Gura Mar 3, 2015
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Mid-day Update

PODCAST: The placebo (and price) effect

David Gura Mar 3, 2015
HTML EMBED:
COPY

Yesterday, for the first time in 15 years, the NASDAQ composite closed above 5000. So what? Plus, the battle to be the smartest smart phone in the smart pay world. Apple is there. Now comes Samsung with its new GalaxyS6 with Samsung Pay. And, it could have an edge. Game on. And the placebo effect has always been a bit of a mystery to science. Give patients a pill filled with sugar or in this case -an injection of saline- but tell them it’s medicine and a percentage of them will report feeling better. Now, a recent study in a handful of Parkinson’s patients suggests you can boost the effects of the placebo even further by telling patients the drug costs a lot of money. 

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