Today on our From the Hills to the Valley series, we take a look at internet piracy and whether or not tech companies are doing enough to stop illegal downloads.
The Motion Picture Association of America (MPAA), which represents six of Hollywood’s biggest studios, including Sony, Warner Brothers and Walt Disney, believes Silicon Valley can do more.
“We believe that the whole ecosystem should engage in voluntary measures to prevent online theft and distribution,” says Mike Robinson, who is the head of content protection at MPAA. The internet, says Robinson, is vital to Hollywood, not least for marketing and distributing content.
But the MPAA and Silicon Valley are still at loggerheads with each other over piracy. In fact, leaked emails during the hack on Sony Pictures suggested that the MPAA and several Hollywood studios had identified a “super enemy” in their piracy battle. It was rumoured that the enemy, referred to as Goliath, was Google. Is Google “goliath?” Robinson wouldn’t say.
Meanwhile, the MPAA is watching a court case involving the International Trade Commission (ITC) in which the ITC is pushing for a mandate to stop pirated content at the United States border. “It’s an interesting proposition, whether or not those singles coming to the U.S. should be subject to some form of blocking,” says Robinson. However, he says, he would rather everyone involved, including Silicon Valley, voluntarily come up with a joint plan to beat piracy.
“Thats our desire with ISPs and folks from Silicon Valley, to find ways that work for all of us.”
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