Move over, Amazon Prime and Netflix. BitTorrent is getting into the original content business.
The company, known for its peer-to-peer file sharing platform, is teaming up with Rapid Eye Studios to create what they’re calling BitTorrent Originals. The first will be a sci-fi video series aimed at the coveted 14- to 25-year old-set, launching later this year.
“There’s really been an explosion of investment in originals, and a lot of this is borne out by what appears to be an insatiable appetite from consumers,” says S&P Capital IQ analyst Tuna Amobi.
BitTorrent has made efforts to shed its image as an enabler of illegal downloads by making deals to sell content from the likes of Radiohead and director David Cross. Still, in attracting advertisers for its new original shows, Rapid Eye Studio head Marco Weber says “the young and rebellious image of the brand” is a selling point.
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