Brian Williams, the host of NBC Nightly News, is embroiled in a scandal over fabricated stories he told about experiences during the invasion of Iraq in 2003. He’s taken a leave of absence from the show.
But just how important is an anchor like Williams to a news network in an era of declining network news viewership?
NBC took a ratings hit last week, according to preliminary numbers from Nielsen. It was a big dip, at 36 percent, but declining viewership for network news isn’t exactly, well, news. Fewer and fewer sets are tuned to these broadcasts after reaching a peak in the 1980s.
Is the evening-news tradition becoming irrelevant in this new era of 24/7 information? Or do the networks see a good reason to continue their investment? Williams’ show, after all, is still a major source of ad revenue for NBC.
For more, click on the audio player above.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
Donate now to get almost any thank-you gift.