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App sales plateau in the age of ‘freemium’

Tim Fitzsimons Feb 6, 2015
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App sales plateau in the age of ‘freemium’

Tim Fitzsimons Feb 6, 2015
HTML EMBED:
COPY

App sales are a multibillion dollar industry, but a new forecast from eMarketer says that sales of apps have plateaued.

Part of the reason is the growth of so-called “freemium” apps, which are free to download but have items for sale inside the app. The freemium business model is tantalizing to developers.

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