What have you always wondered about the economy? Tell Us

App sales plateau in the age of ‘freemium’

Tim Fitzsimons Feb 6, 2015
HTML EMBED:
COPY

App sales plateau in the age of ‘freemium’

Tim Fitzsimons Feb 6, 2015
HTML EMBED:
COPY

App sales are a multibillion dollar industry, but a new forecast from eMarketer says that sales of apps have plateaued.

Part of the reason is the growth of so-called “freemium” apps, which are free to download but have items for sale inside the app. The freemium business model is tantalizing to developers.

Click the media player above to hear more.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.