Former Dolce & Gabbana executive Federica Marchionni is the new CEO of American brand Lands’ End, but why would Lands’ End need a CEO with high-fashion experience?
“Lands’ End, I guess, needs a little shot of fashion,” says Kate Betts, a fashion journalist.
The Lands’ End brand was lost in the shuffle, leaving many confused as to what separates the American clothing maker from other similar staple brands. “It’s definitely been in the shadow of very authentic American brands like L.L. Bean for awhile,” Betts says.
What can Marchionni do to differentiate Lands’ End’s style?
“She’s going to pick a merchandiser, and that merchandiser is going to be instrumental in making the floor of any sales space look unique in a way that catches the consumer’s eye,” Betts says. ” And keeps the consumer coming back.”
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?