Marshawn Lynch, running back for the Seattle Seahawks, in the 2015 Super Bowl Skittles commercial. 
Marshawn Lynch, running back for the Seattle Seahawks, in the 2015 Super Bowl Skittles commercial.  - 
Listen To The Story
Marketplace

More than a dozen brands will run Super Bowl ads for the first time this Sunday. Look for brands like Skittles, Weight Watchers, and Always, maker of feminine hygiene products, to make their game-day debut. That’s the most newcomers in about 15 years.

NBC finally sold out of Super Bowl ads four days before the game. In 2014, Fox sold out two months before kickoff.

“Due to some of the controversy over the past year with the NFL, there were probably some brands that have traditionally been Super Bowl advertisers that decided maybe this was a good year to not get involved,” says David Griner, digital managing editor at Adweek.com.

Watch the Always commercial here:

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.